Sheffield School of Architecture 2020 identity

A striking new identity for the Sheffield School of Architecture summer show 2020, commissioned in light of the schools move from a physical to digital show.

The identity takes playful architectural motifs from the city of Sheffield, from industrial sawtooth roofs to the schools own Arts Tower, and ambiguously combines these with domestic motifs, reflecting the shift from campus to home-working that the school has undertaken during the academic year.

The design is adaptable, using a basic grid of shapes to generate multiple iterations for use across all digital & social media.